Our quick take

Alternatives to consider

Apple iPad

  • Read our Apple iPad review

Design: What’s new?

  • Plastic construction 262 x 159 x 9.8mm; 504g Black, Twilight Blue, Plum and White colours

Hardware & Performance

  • 10.1-inch display, 1920 x 1200 pixels (224ppi) Quad-core MediaTek CPU, 2GB RAM 32/64GB storage, microSD slot

Battery Life

  • 10 hours life, 5 hours to charge

Software & Ecosystem 

To recap

The immediate appeal of the Fire HD 10 is for families, with this offering much better value than a premium rivals, with a well-rounded tablet experience. Its strength is entertainment, making it great for travel or as a second screen for movies and TV.