The latter half of 2020 was filled with exciting announcements from AMD and Nvidia, with both companies revealing their new tech, yet with every announcement consumers all over the world are faced with constant hardware shortages.

Entering 2021, there was a hint of hope that supply chains would start to normalize thus allowing PC enthusiasts to finally get their hands on the coveted new GPUs and Ryzen CPUs, which are aimed at bringing AMD closer to matching their rival when it comes to gaming performance. However, with CES 2021 all wrapped up, the evidence points to quite the contrary.

After a recent interview with AnandTech, AMD CEO, Lisa Su, touched upon several topics regarding the company’s vision for 2021, one of them being GPU inventories, with Su defining the issue as “the result of a demand focused environment, rather than manufacturing issues” or US-related tariffs. According to her, AMD is looking to satisfy demand on several fronts, not only gaming but also regular computer users and OEM partners like Sony and Microsoft.

When asked if the difficulty in meeting increasing demand could stall AMD’s growth in the sector, Su said their output for parts is increasing, yet recognized that “there will be tightness in the first half of the year”. She also referred to the balance between meeting demand for console APUs and consumer grade parts as a matter of “real-time prioritization”.

As per Su’s own words, the main takeaway here is that shortages for AMD’s RX 6000 series cards will continue to be an issue for the foreseeable future, at least until mid-2021. Unlike their competitor Nvidia, AMD also doubles as the manufacturer for the heart and soul of the PS5 and Xbox Series X/S consoles, something which naturally takes its toll on production numbers.

Coupled with price increases in computer parts as a near-guaranteed reality, it would appear that consumers’ best chances of getting their hands on new hardware would be best allocated on laptops, given both AMD and Nvidia showed their new mobile alternatives. At least until those fancy new laptops go missing too.

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