According to The Verge, Apple has a 70/30 revenue split with developers and that will stay in place. However, subscription-based apps that keep a user subscribed for more than a year will get an 85/15 split in the developer’s favour. Apple will open up the ability for all apps to be subscription-based, so developers in all categories can soon offer their apps at a monthly fee, rather than a single download price. Previously news apps were primarily included in this subscription-based business model. LoopInsight added that all app developers will soon be able to create region-based pricing and choose from “one of over 200 subscription price points”. This new system is coming to subscription-based apps too. You will, therefore, need to re-authorise any subscriptions prices should a developer choose to add them, or even just raise prices. Apple plans to break away from the long-standing tradition of not displaying adverts in the iOS App Store’s search results. Schiller said Apple will only accept adverts from developers in the App Store, and all adverts will be handled through an auction system with no minimums and no exclusives - making it fair for both big developers and small developers. Apple will add a “Share” button to every app’s 3D Touch menu on the home screen, allowing the latest iPhone owners to tap the Share button and post a download link to social media. Finally, Apple referenced its app review process. Schiller admitted half of the apps submitted to Apple are now reviewed in the first 24 hours and that 90 per cent are reviewed within 2 days.
