Our quick take

Alternatives to consider

Apple iPhone 7 - 5.0 / 5

  • Best smartphones 2018: The best phones available to buy today Upcoming phones: The future smartphones of 2018

Best Apple iPhone 7 deals

Apple iPhone 7 review: Similar design with some tweaks

  • 138.3 x 67.1 x 7.1 mm 138 grams IP67 rated water/dust resistance Jet Black and matte “Black” options

  • Apple iPhone 7 Plus review: Big changes from the big iPhone

Apple iPhone 7 review: No headphone socket

  • Lightning port delivers audio Lightning to 3.5mm adapter included

  • Best Bluetooth headphones 2017: 10 of the best on- and over-ear cans for wireless listening Best Lightning headphones 2017: ‘Phones for iPhones

Apple iPhone 7 review: New Home button

  • Physical switch is gone Taptic engine provides click feedback

Apple iPhone 7 review: Water-resistance

  • Water and dust IP ratings: What do they actually mean?

Apple iPhone 7 review: Taptic Engine

Apple iPhone 7 review: Stereo sound

Apple iPhone 7 review: Upgraded cameras 

  • 12MP camera Optical Image Stabilisation Quad-led flash f/1.8 28mm equivalent lens

  • Apple iPhone 7 Plus dual camera tech explained

Apple iPhone 7 review: Speed and performance

  • Quad-core A10 Fusion processor 2GB RAM 32/128/256 GB storage

Apple iPhone 7 review: Battery life

  • 1,960mAh battery A comfortable full day for light users

Apple iPhone 7 review: iOS 10

  • New Messages app w/effects Redesigned Today view + widgets Home app for HomeKit enabled smart home products

  • Apple iOS 10 review: Bringing more complexity and features to your iPhone and iPad

To recap

So Tim Cook is right: the iPhone 7 is is the company’s best iPhone yet. It’s just that the best is only slighter better than what we’ve already had for the past year.