In a world beset by dozens of streaming options, what are some of the less popular and essential streaming services to do? Well bundle, of course!
Earlier this week, in “wait, did we accidentally invent cable again?” news, Apple announced a new partnership with ViacomCBS to provide Apple TV+ subscribers with a new bundling option. As of August 17, 2020, Apple TV+ users are now able to purchase additional access to CBS All Access and Showtime for $9.99 a month after a seven day free trial.
Content from all three services will be available to watch online and offline without any advertisements. The package will also feature a “Family Sharing” service in which up to six members of a household can share Apple TV+, CBS All Access, and Showtime subscriptions through one Apple ID.
“Apple TV+ gives you access to award-winning Apple Originals, with more high quality series and movies being added each month,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “This bundle is a big bonus for Apple TV+ subscribers, giving them the best of CBS and Showtime on the Apple TV app at a great value.”
As a longtime technology company with no little entertainment ties, Apple TV+’s library is limited to what the tech giant can produce on its own. Over the first year of its life, Apple TV+ has produced dozens of shows and movies including The Morning Show, Mythic Quest: Raven’s Banquet, and most recently Ted Lasso. Still, finding an outside partner to pad out their offerings was likely a priority for the company and now they’ve cut their very first deal with a one-time competitor.
